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Posted on September 27th 2022
Harris Invictus at Pentland Brand
Students from Harris Invictus experienced a day at Pentland Brand.
They learned the history of the business and how it all started from the owner, Andy Rubin. They heard how he developed his business into a multi-billion pound global company, acquiring shares in businesses such as JD Sports, Ellesse and Kickers.
Students were able to gain real life knowledge of how to start and grow a business, allowing them to gain marketing skills and knowledge from senior marketing executives.
Students were able to get creative and use their own business knowledge to create a marketing campaign using the social media platform TikTok.
They also had an insightful talk from Ellesse and how they use influencers to create brand awareness.
A few students were lucky enough to win a goody bag with Ellesse merchandise. Overall, a very educational and successful trip for Harris Invictus.